Why Prophets and Profits Don’t Mix
It’s that time again. With the end of the year looming and a new one about to begin, the crystal balls are getting a workout as media and market prognosticators publish their considered forecasts for 2009.
These “year-enders” are usually cooked up by editors ahead of time to fill gaps in the news schedule over the holiday season. Usually what happens is that a harried journalist, up against deadline, calls all the “usual suspects” to coax a quote out of them about next year’s outlook. (more…)
